Be responsible

  • We do not compromise on doing the right
  • We take responsibility for all our acts
  • We do what suit our brand and heritage



Be innovative

  • We remove all barriers against innovation  
  • We listen and care about new ideas  
  • We explore and develop  



Be Sensitive

  • We act sensitively towards the world and society
  • We listen to our partners and create new solutions
  • We act with a sense of responsibility towards the environment and nature